Brand Director
Client: Design Nails & Spa
Problem:
Design Nails and Spa is a local (KCMO) small business salon. They have been open for over 5 years but did not have any core branding elements like a logo, colors, or messaging. They were experiencing a noticeable decrease in client retention and new client starts.
Solution:
Ideated and executed a new brand playbook which improved the overall consistency and messaging of the brand and increased new customer sales by 40%.
Coordinated with vendors to print branded business cards and menus.
Created a social media strategy and executed updated social media assets.
