Brand Manager
Client: Elanco
Objective:
Increase brand awareness and the number of adoptions among clinics, general practitioners and ERs with a multi-media campaign to support the launch of the new USDA conditionally approved Canine Parvovirus Monoclonal Antibody (CPMA).
Outcome:
Executed a multi-media campaign utilizing targeted, trade and paid media. Overall this campaign achieved 2million impressions and exceeding all benchmark KPIs.
*All rights belong to Elanco and their respective agency partners.